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http://repositorio.ulvr.edu.ec/handle/44000/5650| Título : | Visual merchandising para el posicionamiento de la marca Viva Beauty en la ciudad de Guayaquil |
| Autor : | Benalcázar Reyes, María Gabriela Macas Oña, Kevin Bolívar |
| metadata.dc.contributor.advisor: | Freire Sierra, Félix David |
| Palabras clave : | Marketing;Mercado;Empresa;Marca |
| metadata.dc.rights: | openAccess |
| metadata.dc.rights.uri: | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ |
| Fecha de publicación : | 2022 |
| Editorial : | Guayaquil: ULVR, 2022. |
| metadata.dc.language.iso: | spa |
| Citación : | Benalcázar Reyes, María Gabriela; Macas Oña, Kevin Bolívar (2022). Visual merchandising para el posicionamiento de la marca Viva Beauty en la ciudad de Guayaquil. Guayaquil. ULVR. Facultad de Ciencias Administrativas Carrera de Mercadotecnia. 72 p. |
| metadata.dc.format.extent: | 72 p. |
| Descripción : | The company Viva Beauty, has been dedicated to the design, production and marketing of cosmetics for the female sex, in recent years one of the markets in which a higher level of competition has been introduced is the market of makeup products, due to the great demand created by the consumer. In this market there are a large number of clothing stores of all genres that seek to satisfy the needs, tastes and desires of current and potential customers, for this reason this research focused on internal and external analysis of customers to put the brand through visual merchandising. The company is not optimizing its space, and has ineffective activities in promoting purchase decisions, in a survey of potential customers it can be determined that important aspects must be fixed in terms of the exposure of the product to the environment and image of the Viva Beauty store. Once inside, and through the elements of the interior architecture: hot, cold and natural zones, as well asthe layout of the furniture and the design of the corridors, achieve a comfortable, logical and orderly circulation flow of customers. |
| URI : | http://repositorio.ulvr.edu.ec/handle/44000/5650 |
| Aparece en las Tesis: | Tesis - Ingeniería en Marketing |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| T-ULVR-4600.pdf | TESIS A TEXTO COMPLETO | 3,91 MB | Adobe PDF | Visualizar/Abrir |
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons
